Covid 19 shook many industries to their core. It forced everyone to truly take a step back and access what is important to them. For John and Liz Cincotta, turning their love for travel into a much anticipated travel agency/service was top of mind.
I was approached by KedzieT Consulting and asked to build for them a visual identity that could help bring this husband and wife team into the modern era and show the world how luxury travel experiences need not always come with luxury price tags.
The resulting visual identity and website are rooted in traditional styles with flares of modernism that reflect the studio's owners, John and Liz. The identity was designed around showcasing the grandiose moments of luxury travel, and translating the luxury experience into every touchpoint. Most importantly, the system is incredibly scaleable an offers many unique components that help the brand better tailor an experience to the journey their clients are embarking upon. By building in tools like Squarespace and Canva, I empowered the Rising Tide Team to perform brand maintenance and created a pathway for them to build their own collateral.
/Typography
/Color Palette
The colors of Rising Tide are built on two pillar locations to the studio's services, Rome and Santorini. Both destinations boast luxury but exercise them in different ways. The palette is a seamless marriage between the open, airy and coastal tones of Santorini, with the more ancient, traditional, and neutral tones of Rome. For accessibility and some fun brand narrative, opted to replace traditional black with a more deep rich navy I called "Dark Waters," and a lighter tan called "David Tan" after the statue of David.
/Accoutrement
